AI automation for marketing agencies starts inside.
The biggest time drain in a marketing agency is not writing. It is briefs, formatting, approvals and reporting. Start there.
AI workflow automation for a marketing agency.
Internal automations and pipelines that take briefs, content and reporting off people’s desks while keeping creative judgement where it belongs.
- Sector
- Marketing agency
- Client
- An independent marketing agency. Name withheld.
- Scope
- Internal workflows, automations and content pipelines
The situation.
The agency’s best people were spending their days on the work between the work: turning client briefs into tasks, reformatting content for each channel, chasing approvals and assembling the same reports every month.
None of it needed their judgement, and all of it came before the work that did.
What we built.
Brief intake
Client briefs arrive in one format, are checked for missing information and become structured tasks with owners and dates.
Content pipelines
Approved content is adapted for each channel against the client’s brand guidance, then queued for a person to check.
Approval routing
Drafts move to the right reviewer automatically, with reminders, so nothing waits in an inbox.
Reporting automation
Monthly client reports are assembled from the agency’s data sources, ready for an account lead to add the commentary.
What changed.
- Recurring admin moved off the desks of the people clients pay for.
- Every brief, draft and approval follows the same visible path.
- Brand and creative decisions stay with the team, supported rather than replaced.
Automate the handoffs and the formatting. Keep the ideas human.
Details are shared with the client’s agreement. The client’s name is withheld.
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What could this look like in your team?
Start with a 30-minute conversation about your priorities, the work involved and where we could help.
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